Shopify Conversion Audit Checklist

01Pinpoints missing trust signals (SSL badges, return policy placement, review counts) that are silently killing sales.

02Audits your product detail pages against proven benchmarks — image count, above-the-fold CTA, description structure.

03Flags every checkout friction point: forced account creation, surprise shipping costs, missing payment icons.

04Scores your social proof setup — review recency, UGC presence, star rating visibility on collection pages.

05Catches mobile UX breaks that matter when 80%+ of your traffic is on a phone: tap targets, load weight, sticky CTAs.

06Delivers a prioritized, ready-to-share HTML checklist your dev or VA can act on today — no screenshots required.

What it does

You're paying for traffic. People are landing. Nobody's buying. The problem isn't your ads — it's the 40 small things that add up to a store that doesn't feel safe, clear, or urgent enough to pull out a credit card for. This skill takes your store URL, traffic volume, CVR, bounce rate, and cart abandonment rate and runs them through six bundled audit frameworks — trust-signals-audit.md, pdp-audit.md, checkout-friction-audit.md, social-proof-audit.md, scarcity-urgency-audit.md, and mobile-ux-audit.md — each with specific benchmarks and fix prescriptions baked in. The output is a clean HTML checklist you can open in a browser, email to your dev, or drop straight into Notion. No vague suggestions. Every item tells you what's broken, why it costs you conversions, and what to do about it. Built for Shopify store owners who have traffic but a CVR stuck under 2%, a cart abandonment rate over 65%, or a bounce rate that makes no sense given their ad spend. If you've ever wondered whether a Shopify conversion rate optimization audit would surface anything you don't already know — it will.

Frequently asked

Does this actually audit my live store or just give me generic Shopify conversion rate optimization tips?

It uses your specific URL, traffic source, CVR, bounce rate, and cart abandonment data to tailor the audit. A store getting 88% mobile TikTok traffic gets flagged for different issues than one running Google SEO to desktop buyers.

I don't have exact traffic stats — can I still use this?

Yes. Give it whatever you have — even rough estimates or 'traffic is decent, sales are low' — and it will work with what it has. More data = more precise output, but it won't stall without perfect numbers.

What does the HTML output actually look like — can I send it to my developer?

It produces a structured, readable HTML checklist organized by category (trust signals, PDP, checkout, etc.) with each item marked by priority. You can open it in a browser, paste it into an email, or hand it to a VA or dev as a task list.

Will it catch mobile UX issues specific to my Shopify theme?

It audits against the mobile-ux-audit.md framework which covers tap target sizing, sticky add-to-cart visibility, image load weight, and checkout flow on mobile — the issues that kill CVR when most of your traffic is on a phone. It can't run a live Lighthouse test, but it flags the structural problems by category.

Can I just write a prompt myself to do this audit instead of buying the skill?

You could prompt a generic model, but you'd get generic advice. The six bundled audit frameworks include specific benchmarks (e.g., what a passing review count looks like, where scarcity messaging should sit relative to the ATC button) that aren't in a bare ChatGPT or Claude response. That's what turns vague feedback into an actionable fix list.

Install — no Terminal required

After checkout you land on a page with a one-click download and a pre-built install prompt. Pick the AI you already pay for — both packages are included, so you can't pick wrong.

What you'll see the second your payment clears

Your license key

ST-XXXX-XXXX-XXXX · permanent

Pre-built install prompt⧉ Copy

ChatGPT package (ZIP)⬇ Download

No setup work before you buy — copy, paste, done.

Have Claude Pro, Max, or Team?

Copy the prompt, paste into Claude

Copy the pre-built install prompt from the success page, paste it into any Claude Code chat, and Claude installs the skill itself — about 10 seconds. Using the app instead? Drop the downloaded folder into a Claude Project's knowledge and ask Claude to use it.

Have ChatGPT Plus or Team?

Build a Custom GPT — ~2 minutes

Click Download ChatGPT package (included with every purchase).
Unzip it — inside is a SETUP.md and a knowledge/ folder.
Go to chatgpt.com → your profile → My GPTs → Create a GPT → Configure.
Paste the Name, Description, and Instructions from SETUP.md into the matching fields.
Under Knowledge, upload every file in the knowledge/ folder.
Click Create/Save, open your GPT, and describe your task in plain English.

A paid plan on either platform is required — Claude (Pro, Max, or Team) or ChatGPT (Plus or Team). Comfortable with Terminal? A one-line npx skilltree-network install path is available too.