SKILL/TREE

Rewrite Shopify product descriptions 3 ways — SEO, conversion, lifestyle.

Drop in your current copy (or just the product name) plus a brand voice note — get back a search-tuned SEO version, a problem-solution-proof PDP version, and a scene-setting lifestyle version.

$3.99
Works in Claude (Pro/Max/Team) or ChatGPT (Plus/Team) · paid AI plan required
Both Claude + ChatGPT packages included — you can't pick the wrong one.
Updated
Included
01Three full rewrites per product — SEO body + title tag + meta description, conversion PDP copy with micro-CTA, lifestyle copy for email and Instagram
02Shopify-aware character limits — SEO title under 60 chars displayed, meta description under 155, schema-friendly attribute:value bullets
03Title-only mode for the 60-product refresh — produces drafts from the name alone with [CONFIRM: X] tags on every inferred spec, so nothing gets fabricated
04Honors your brand voice consistently — Expert Friend (Patagonia, Wirecutter), Bold Challenger (Liquid Death), Warm Enabler (Glossier), Luxury Minimalist (Aesop), and three more archetypes built in
05Cuts the filler that kills conversion: 'high-quality', 'perfect for any occasion', 'great for relaxation' — replaced with specific attributes and outcomes
06Bulk mode in batches of 10 with consistent voice across batches; supports Shopify CSV exports with body_html column
07Flags health claims (supplements), missing trust signals, and manufacturer-boilerplate dropshipping copy — won't push non-compliant claims through

What it does

Most Shopify stores have three good product descriptions and 57 generic ones written by the manufacturer, copied off AliExpress, or punched out in 30 seconds at 11pm. Google devalues that copy as duplicate content, and buyers scroll past it. This Shopify product description rewriter takes whatever you have — a full description, just a product name, or a 60-row CSV export — and produces three distinct rewrites per product: an SEO-tuned variant with title tag and meta description sized for Google's actual displayed character limits, a conversion-tuned PDP variant built on the problem-solution-proof-microCTA framework, and a lifestyle/emotive variant for email, lookbooks, and social. Every rewrite respects your brand voice — the skill ships with a brand voice decoder covering six DTC archetypes (Expert Friend, Bold Challenger, Warm Enabler, Luxury Minimalist, Community Leader, Playful Maker) and infers from product name and price tier when you don't supply notes. It refuses to write 'high-quality,' 'perfect for any occasion,' and other filler phrases that signal low-trust copy to both Google and buyers. For supplements and beauty it flags health claims for FTC/FDA review instead of letting them ship. Title-only mode is the dominant use case for store-wide refreshes — paste 10 product names with no original copy and you get 30 working drafts back, with every inferred spec ([CONFIRM: full-grain vs top-grain leather], [CONFIRM: 5mm vs 3mm thickness]) tagged so you can fill in the truth instead of fabricating it. Five bundled references do the heavy lifting: seo-copy-patterns.md (keyword density, title tag formulas, schema bullets, before/after example), conversion-copy-patterns.md (PDP frameworks, CTA phrase bank, objection handling), lifestyle-copy-patterns.md (scene openers, identity language, sensory bank), brand-voice-decoder.md (archetype matrix), and bulk-rewrite-workflow.md (the 10-at-a-time quality cap and why it matters).

Frequently asked

How do I rewrite Shopify product descriptions for SEO without keyword stuffing?
The SEO variant places the primary keyword once in the opening sentence, once mid-body, and once in a bullet label — total density around 1.5-2% in 100-160 words. Secondary keywords appear once each. The bundled seo-copy-patterns.md covers category-specific keyword patterns (outdoor gear, beauty, apparel, supplements, home goods, tech accessories) and the worked before/after example shows exactly what natural keyword integration looks like.
Can it write product descriptions if I only have the product name?
Yes — title-only mode is built for store-wide refreshes where you have 60+ products with thin descriptions. The skill produces all three variants from the name and category inference, and every spec it doesn't actually know (material grade, exact dimensions, certifications) is tagged with [CONFIRM: X] so you fill in the truth instead of fabricating it.
What's the right length for a Shopify product description?
Depends on the variant. SEO body: 100-160 words. Conversion body: 80-130 words. Lifestyle body: 90-140 words. SEO title under 60 displayed chars (Google truncates), meta description under 155 displayed chars. The skill writes to the displayed limits, not Shopify's stored limits, because that's what actually shows in search results.
Will it work for my brand voice — minimalist, irreverent, warm?
All of those. The bundled brand voice decoder covers six DTC archetypes (Expert Friend, Bold Challenger, Warm Enabler, Luxury Minimalist, Community Leader, Playful Maker) with reference brands for each. Drop a tone note like 'think Kinfolk-meets-MUJI' or 'like Liquid Death' and voice carries consistently across all three variants and across batches.
Can I run a bulk Shopify rewrite for 60+ products?
Yes, in batches of 10 — that's a hard cap because copy quality measurably degrades past product 7-10 without recalibration (openers start rhyming, proof points repeat). Paste 10, get 30 variants back, paste the next 10. CSV exports with body_html column are supported. Brand voice stays consistent across batches because the same skill body governs every batch.

Install — no Terminal required

After checkout you land on a page with a one-click download and a pre-built install prompt. Pick the AI you already pay for — both packages are included, so you can't pick wrong.

What you'll see the second your payment clears
Your license key
ST-XXXX-XXXX-XXXX · permanent
Pre-built install prompt⧉ Copy
ChatGPT package (ZIP)⬇ Download

No setup work before you buy — copy, paste, done.

Have Claude Pro, Max, or Team?
Copy the prompt, paste into Claude

Copy the pre-built install prompt from the success page, paste it into any Claude Code chat, and Claude installs the skill itself — about 10 seconds. Using the app instead? Drop the downloaded folder into a Claude Project's knowledge and ask Claude to use it.

Have ChatGPT Plus or Team?
Build a Custom GPT — ~2 minutes
  1. Click Download ChatGPT package (included with every purchase).
  2. Unzip it — inside is a SETUP.md and a knowledge/ folder.
  3. Go to chatgpt.com → your profile → My GPTs Create a GPTConfigure.
  4. Paste the Name, Description, and Instructions from SETUP.md into the matching fields.
  5. Under Knowledge, upload every file in the knowledge/ folder.
  6. Click Create/Save, open your GPT, and describe your task in plain English.

A paid plan on either platform is required — Claude (Pro, Max, or Team) or ChatGPT (Plus or Team). Comfortable with Terminal? A one-line npx skilltree-network install path is available too.

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